Online store – Arch

Arch is a company leading the global alcohol market. It plans to open more branches worldwide. It provides VIP services and specializes in fast delivery.

Task

We were tasked with building a brand from scratch: positioning, naming, logo and corporate identity development, and a functional online store.

Solution

The key page of any online store is the product page, so that is where we started. We reviewed more than 20 product pages of alcohol stores and surveyed customers on how they make decisions, what attracts them and what drives them to complete a purchase. All of this was to define the optimal functionality for the future site.

We started on the wireframes and then moved on to designing the main key pages where most user interaction with the store happens: the product page, several catalog levels, the cart and checkout, search results and the homepage. Detailed UX research and a detailed UI covering every component of the future site made it possible to complete the project successfully.