Project overview: Circles – landing pages, advanced integrations and SEO on a WordPress site supporting people affected by narcissistic abuse and divorce

On this project I played a major role in developing and optimizing many landing pages, along with advanced technical integrations, for Circles, a platform offering online support groups for people dealing with narcissistic abuse and divorce. My core role focused on building conversion-focused landing pages, improving the user experience, implementing advanced integrations (Typeform, CRM), SEO optimization and marketing automation.

🌟 Key challenges:

💎 Building many landing pages tailored to different target audiences and focused on conversions.

💎 Implementing interactive Typeform forms with automatic integration into CRM systems.

💎 Advanced SEO and technical optimization to increase the organic visibility of the landing pages and the site.

💎 Running advanced A/B testing to measure and continuously improve performance and conversions.

💎 Developing and implementing custom fields to display dynamic, personalized content.

🌟 Solutions:

💎 Conversion-focused landing pages:
Built and optimized many landing pages with a focus on increasing conversions, an optimal user experience and professional Elementor builds.

💎 Typeform and CRM integration:
Implemented smart Typeform forms with full API integration into CRM systems for efficient, automated lead management.

💎 SEO optimization and A/B testing:
Significantly improved organic rankings and landing page performance through an advanced SEO strategy, along with frequent A/B tests for continuous improvement.

💎 Advanced API integrations:
Built complex API solutions that enable full workflow automation and data integration.

💎 Custom fields and dynamic content:
Created custom dynamic fields to display targeted, flexible and effective content.

🌟 Result:

The landing pages, integrations and optimizations significantly improved Circles' marketing performance, clearly increased both the volume and quality of leads, and noticeably improved the user experience on the site.