Corporate website – Rw-Fitness

Rivka Weisman is a certified fitness trainer with many years of experience working with diverse populations and group training. Rivka guides women before and after childbirth through a process tailored to each trainee's ability and pace, with close follow-up, varied workouts, nutrition guidance and a training plan built around their goals.

Task

Design and build a website that gives all the relevant information about Rivka and her services.

Solution

We chose soft typography and colors and rounded shapes to convey flexibility and softness (all of which also relates to the human body, which is flexible, soft and pleasant). The aim was to evoke positive emotions and create a visual experience that feels pleasant to the client. We placed relevant information about Rivka in the first block to introduce her to visitors and build a sense of trust. Next we presented the services Rivka provides, together with a lead form (call to action), and finally we presented the pricing for her services.