i-BrainTech – Webflow, Stripe Checkout and Server-Side Tracking

i-BrainTech builds neuroscience-based visualization training for football players, clubs and clinics. Since April 2026 we have been developing the company's Webflow site: new pages and features, the purchase flow, integrations and analytics.

Goals

⭐ Let players and parents buy a plan right on the site, and let coaches leave a request.

⭐ Collect onboarding answers after payment and pass them to the sales team.

⭐ See every sale in analytics and ad platforms, not just some of them.

What was done

💎 Purchase map on the shop page: plans with Stripe Payment Links, Home and Coaches tabs and a lead form for clubs.

💎 Post-purchase questionnaire: a Next.js app on Webflow Cloud checks the Stripe session and passes the answers to Salesforce through Zapier.

💎 Server-side tracking: a Stripe webhook sends the purchase to Meta Conversions API and GA4 Measurement Protocol with deduplication; one tracker for GA4 and Meta on the site.

💎 An audit that found real leaks: payment links that never sent buyers back to the site, noindex on the commercial pages and a newsletter promo code that did not exist in Stripe. All fixed.

💎 Every form marks the lead as B2C or B2B, plus design and copy updates on the football page.

Results

⭐ Every purchase reaches GA4, Google Ads and Meta, including buyers who close the tab right after paying.

⭐ The commercial pages are open to search engines again.